Experience: Moke present at the Paris Motor Show
Mondial Automobile Paris: MOKE celebrates its 60th anniversary
The Paris Motor Show 2024 was an exceptional edition for Suncar France.
We have presented our range of Moke electric vehicles, combining the iconic
Retro design with modern technology. This participation in the Paris Motor Show
allowed us to share our vision of accessible and stylish electric mobility.
After a successful summer in Europe, MOKE International is preparing to celebrate an iconic anniversary: the 60 years of the MOKE.
The festivities will officially begin at Paris Motor Show, a major appointment for the brand and its partners.
On this occasion, Suncar SAS, official partner of MOKE International in France, will be present to represent the Electric MOKE with the French public.
Paris Motor Show
Two customised electric MOKEs on display by Suncar
On the MOKE stand, Suncar SAS will be exhibiting two fully customised electric MOKEs.
Visitors will be able to discover bespoke configurations, including:
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exclusive paintings
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Bespoke interiors
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specific finishes
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accessories available to customers in France
So, the exhibition will be an opportunity to highlight Suncar's customisation expertise centred around the electric MOKE.
A 1960s icon transformed into a 100 % electric car
Since 1964, the MOKE Embody a unique spirit blending freedom, pleasure, and iconic design.
Today, MOKE International is the first heritage automotive brand from the 1960s to go fully electric..
The Electric MOKE Thus associating the heritage of the original model with a modern, silent, and environmentally friendly engine, without ever betraying its DNA.
60 production slots reserved for trade fair customers
To mark this anniversary and respond to a growing demand in Europe, MOKE International has confirmed a strong decision.
60 production slots will be specifically allocated to customers of the Paris Motor Show.
This announcement illustrates the brand's current momentum and the growing interest in the electric MOKE in European markets.
A key moment for MOKE International
For over 60 years, the MOKE has been associated with strong environments.
She appears in films by James Bond, cult series and has charmed legends of music and cinema.
Today, the Electric MOKE perpetuate this legacy.
It establishes itself as the ideal vehicle for seaside escapes, but also for elegant and quiet urban journeys.
With waiting lists ranging from three to nine months depending on the market, the popularity of the electric MOKE continues to grow.
Personalisation and customer experience at the heart of the project
Facing the rise of Bespoke premium electric vehicles, MOKE International is strengthening its local approach.
Through partners like Suncar, customers can:
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Choose from six standard colours
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Customise their MOKE with tints and specific accessories
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to create a vehicle in their image
This approach reflects the brand's desire to offer a joyful, free and innovative experience.
A heritage brand looking to the future
In 2022, MOKE International has become the first.
Made in the UK, with a majority of parts sourced from Europe, the electric MOKE combines timeless design with modern technology.
Today present in six countries, including the United States, the brand continues its international expansion. An exclusive partnership with the Four Seasons in South Florida has notably strengthened its global influence.
About MOKE International
Designed in the early 1960s by Sir Alec Issigonis, the creator of the Austin Mini, the Mini Moke was originally intended for military use.
Ironically, she quickly became a lifestyle icon on the French Riviera and in the Caribbean, adopted by Brigitte Bardot, The Beatles, and even James Bond.
Today, the Electric MOKE is handcrafted in Northamptonshire, England, a few miles from its historic production site.
It continues to embody a way of life characterised by freedom, style and pleasure, in the sunniest destinations in the world, from Saint-Tropez to Saint-Barth.
Our next meeting: The 2026 World Cup
Press release
Press enquiries: Hannah Burgess
hannah@hannahburgesspr.com
+44 (0) 7730 570975
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