Brigitte Bardot, the Moke, and the elegance of freedom

There are icons that never truly disappear.

They transcend time, generations, and fashions. Brigitte Bardot was one of them. Her recent death has rekindled a deep, almost intimate emotion.

Because Brigitte Bardot was not just an actress or a figure in French cinema. She embodied absolute freedom, an instinctive relationship with life, sunshine, and movement. Among the images that resurface today, some have become iconic: Brigitte Bardot, hair blowing in the wind, cruising through the South of France at the wheel of a Mini Moke.

The Mini Moke: more than a car, a state of mind

In the 1960s, the Mini Moke was not a luxury item.

It was the exact opposite: simple, open, unpretentious. No doors, no frills. Just the essentials. The Moke embodied a way of getting around freely, without constraints, in harmony with its environment. A philosophy that resonated perfectly with that of Brigitte Bardot: living without filters, without unnecessary staging.

Saint-Tropez, freedom and icons

It is impossible to separate Brigitte Bardot from Saint-Tropez.

It is also impossible not to associate the Moke with this now legendary Mediterranean setting. In this unspoiled southern region, the Moke became the natural vehicle of artists, travelers, and free spirits. It did not dominate the landscape; it blended into it. It did not scream luxury; it expressed style. A surprisingly modern vision What is striking today is the intact modernity of this vision.

At a time when luxury is being redefined around experience, meaning, and simplicity, the Moke seems like the obvious choice. Less noise. Less artifice. More pleasure, more consistency.

The electric Moke, the natural successor

Today's Moke is electric.
Quiet, respectful of the places it travels through, designed for gentler, more conscious mobility.

But above all, it was experienced differently from the very beginning.

You don't get in, you climb in.
One step, one fluid, almost instinctive movement. No doors to open, no unnecessary gestures. The relationship with the vehicle is immediate, natural, almost obvious.

Once installed, the steering wheel in karting position sets the tone. Driving is direct, fun, and close to the road. You feel like you are part of the experience, connected to the environment, the landscape, and the present moment.

At the front, the iconic grille immediately recalls the brand's DNA. A design that is instantly recognizable, a direct legacy of the original Moke, which asserts its character without ostentation. Here, every line has meaning, every detail tells a story.

The electric Moke has not sought to become anything other than what it has always been.
It has simply evolved with the times.

It retains this elegant, discreet, timeless freedom, while meeting today's expectations: silence, respect for the surroundings, and the pleasure of traveling differently.

An obvious continuity.
Almost natural.

When heritage meets the present

In France, SUNCAR, the official dealer of the electric Moke, is continuing this legacy with a contemporary approach that remains faithful to the original spirit. The Moke is designed as a lifestyle experience, serving hotels, estates, marinas, tourism professionals, and individuals who appreciate a different idea of luxury: simpler, fairer, and more authentic.

Trying out a Moke today means understanding why Brigitte Bardot naturally embraced it, without ever trying to turn it into a symbol.

Because some icons don't make claims. They are lived.